Raspberry Sorbet Identity
Brand Identity, Brand Guidelines, Website, Logo Development
Brand Identity for a childcare service that goes beyond traditional care.
Role:
Creative Director, Graphic DesignerThe Noble Nanny is dedicated to providing families with exceptional childcare services that go beyond basic babysitting, focusing on each child’s growth, safety, and development. My work with The Noble Nanny involved creating a cohesive brand identity and a user-friendly website that reflects their commitment to enriching family lives. Starting with a brand audit, we identified ways to highlight their unique services and strategically positioned them as the premier choice for families seeking trustworthy, personalized childcare. Deliverables included brand guidelines, a suite of visual assets, and a fully designed website featuring an intuitive scheduling system, allowing parents to book customized services easily and reinforcing The Noble Nanny’s promise of care, safety, and enrichment.
The Logo:
The logo symbolizes the brand and clearly indicates it is related to childcare services. The character wearing a crown is used as a secondary logo, while the crown by itself serves as a tertiary logo for photographs and patterns.
Teasing the DropTo build anticipation, we created a "New Flavor Loading" teaser, using a progress bar and blurred visuals to spark curiosity. This playful approach kept our audience engaged and eager for the reveal.
Hype Before the LaunchBy incorporating bold raspberry tones and strategic social media placement, we generated buzz around our upcoming Raspberry Sorbet flavor, ensuring excitement before it even hit the shelves.
Brand ExpressionThe logo symbolizes the brand and clearly indicates it is related to childcare services. The character wearing a crown is used as a secondary logo, while the crown by itself serves as a tertiary logo for photographs and patterns.
Social Media Ad Example
